Ingenious design: iF Gold Award 2020 for Schindelhauer Arthur

By adminebm 4 months agoNo Comments

Although Schindelhauer is one of the world leaders in urban bike design, perhaps until now its electrical developments clashed with the careful minimalist design for which the German brand is renowned.

However, its approach to electric bikes changed radically when the hybrid pedalling assistance system by MAHLE ebikemotion X35 was integrated into a Schindelhauer, resulting in a spectacular bike like Arthur. Pure lines and maximum attention to detail for a visually impeccable light electric bike (13.4 kg).

And just as Arthur is about to be available to the general public, Schindelhauer has received one of the highest international recognitions in the world of product design with the iF Gold Award 2020.

The iF Design Awards have been rewarding and promoting excellence in industrial design since as early as 1953, identifying, supporting and promoting design work and versatility in our daily lives.  This year, the Schindelhauer Arthur was selected for its Gold Award by 78 industry experts out of more than 7,300 participants from 56 different countries.

The iF Awards jury highlighted the very ingenious way the electrical system had been integrated, making this bike the greatest exponent of minimalist design.

From the outset, Schindelhauer has been backing bikes and pedalling assistance systems as some of the greatest exponents of urban mobility, making the abandonment of fossil fuel-based transport systems 100% feasible. With its arrival on the market in November 2020, Arthur will take the next step to achieve just that.

More info in Schindelhauer web: 

https://www.schindelhauerbikes.com/en/Arthur-wins-iF-gold-award-for-its-ingenious-design/

Categories:
  Arthur, Award, Mahle, Schindelhauer

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